Rally78 Puts Down the Rackets to Pick up Some Axes!

Find-A-Partner Tennis App, Rally78, brings new technology to the tennis industry

Louisville, KY. Rally78, a woman-owned, Louisville-based sports industry firm, launched its nationwide platform last Thursday with friends, family, and a passionate tennis community at Flying Axes in downtown Louisville. At the event, Rally78 and the United States Tennis Association (USTA) State of Kentucky office, announced a partnership to help grow the game in the state of Kentucky.

Rally78 in consultation with USTA Kentucky will help provide a new find-a-partner mobile platform to tennis players in hopes of generating even more interest and engagement in the sport of tennis. 

“We are so excited about this opportunity to pilot our technology with the team at USTA Kentucky,” said Founder and CEO, Ellen Stubbs. “We’ve been in discussions for nearly a year with friends and tennis professionals at USTA National working on what a player-centric find-a-partner platform would look like, and I know we’ve hit a winner here – pun intended!”

The Rally78 app available on Apple Store and Google Play, is still considered in pilot with just a few hundred users in Louisville and Lexington as they expand throughout the state and into their next market, Atlanta. Rally78 will have a booth at the BB&T Atlanta Open next week. 

“It is crucial to stay current and adopt new technologies, so seeing companies like Rally78 build an innovative way to grow the game is very exciting,” said Executive Director of USTA Kentucky, Jason Miller. “We are excited to help test their find-a-partner app to benefit the growth of tennis in our state.”

The find-a-partner app enables players to add their current tennis network in one location to more easily coordinate tennis play, and meet new people all across the country. The original idea came from Ellen when she was on the road for work constantly and always looking for a game. 

“Our research tells us that finding a partner is one of the top reasons that people don’t play more tennis,” said Heather Hawkes, Director of Digital Technology for USTA. “We are always supportive of companies that embrace the casual tennis player, especially the younger generations, and the platform that Rally78 has built is impressive.”